Running several PPC campaigns, and especially if you’re running them through your own business (and have lots of other stuff to do), it requires a lot of your time and energy to set up and maintain. If you’re not yet at the stage where you’re outsoucing your PPC campaigns to other people , maybe you should consider getting some PPC software in order to automate the process of setting up and maintaining your PPC campaigns.
A recently launched PPC software program is KeywordESP.
Why you need a product like this!
Introducing this great little product that will save you so much time when setting up your PPC campaigns (and landing pages to match) as well as the product will increase your Quality Score, CTR and convertion rate.
Whis it does!
Keyword ESP is a product that you add to your PPC ads and your landing page (optional), so that whatever keyword your potential customer types into Google/Yahoo that keyword will show in your PPC ad automatically. Not only that, when the potential customer clicks on your PPC ad, the same keyword that was types in will now show on your landing page.
How the product works!
- Quality Score: Your Google (or other search engine) Quality Score will increase, so that you will have to pay less per click
- CTR: Your CTR will increase massively. Think about it, whichever of your keywords the prospect types in that keyword will appear on your PPC ad
- Also, you PPC ad will be BOLD as it matches what the prospect typed in. This will get all eyes on your PPC ad.
- Conversion: See a higher convertion rate on your landing page. Whichever keyword has been typed into the search engine will now automatically appear on your landing page. It’s like knowing what your potential customer is expecting to see on your webpage (or at least that appears to be the case).
- Other: TIME! You’ll save so much time. You will now only have to set a single PPC ad up in order to get great Quality Score and CTR.
Do this now!
If this product sounds like something that you can apply to your PPC campaign, you’ll be even happier to hear that this is really easy and fast to implement into your sales process.
There’s no computer skills needed, just good old copy and paste. It’s a set and forget type of product. You just need to add it once per PCC campaign.
I must admit that I don’t have that many PPC campaings, but I must also admit that I saw results in my CPC within a couple of days and within no time I had saved in clicks what I paid for this product.
Here’s a PPC tip: When you just implement the software, leave you CPC where it is and then gradually reduce you CPC by 20% per day over the next few days till the software has kicked in, the search engine has caught on and your PPC ads has the ranking you want. It’s as easy as that.
Tags: dynamic keyword insertion, ppc optimizer, PPC software, ppc tips